...launching...
...product launching. lite and lite plus @ eastin hotel...
1. brand awareness done externally, but internally many still unaware of what is liteplus.
2. nothing in the office that shows eduversal lite, especially in the software room.
3. internal programmers not aware of eduversal lite or even eduversal.com
4. software room:biggest room in iitc has nothing about eduversal anywhere. not even mousepad.
5. is this weakness in brand awareness.
6. we fail quite miserably with internal ppl. arent the internal ppl who helps to publicise the brand?
anyway, 2 nice pictures here to see. enjoy...
1. brand awareness done externally, but internally many still unaware of what is liteplus.
2. nothing in the office that shows eduversal lite, especially in the software room.
3. internal programmers not aware of eduversal lite or even eduversal.com
4. software room:biggest room in iitc has nothing about eduversal anywhere. not even mousepad.
5. is this weakness in brand awareness.
6. we fail quite miserably with internal ppl. arent the internal ppl who helps to publicise the brand?
anyway, 2 nice pictures here to see. enjoy...
posted by jeeyon at 6:03 AM
5 Comments:
sense a lot of negative energy nowadays in your post... anything i can help to reverse that?
...u r right man. i think these days i am quite negative-minded. i am not usually like that, somehow something just got over me...
look for positives in the negatives...
...i think the last 2 blogs i have been putting quite some reasoning as to the branding and the way it reaches out to people in creating awareness.
sub consciously, i think i am quite passionate about the product and though it is not so part of me, but i think the involvement in it is enough to make me feel part of it and wanting to make it better and the brand created has more foundation and essence that reflects all the hardwork and involvement and our energy to come out with this product.
i feel the greatness. i am so part of it. i know the in and out. i am not sure about others, but i sure want to see it to have a stronger foundation, stronger branding and awareness; especially with our own colleagues. who else can bring out the essence, the energy, the dynamism of this product if not our own people. i dont feel the lifestyle, the culture, the people factor in it at all. its all about the feeling, the perception, the way of life.
aiks, talk too much!!!...
...sorry, this is a choleric person talking...
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